Normal view MARC view ISBD view

Marketing for dummies. (Record no. 138710)

MARC details
000 -LEADER
fixed length control field	00482nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0764556002
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	SJMC HF5415.13.H468
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hiam, Alexander.
Relator term	Author
245 1# - TITLE STATEMENT
Title	Marketing for dummies.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Canada:
Name of publisher, distributor, etc.	Wiley Publishing Inc,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xx,380p.:
Other physical details	ill;
Dimensions	23.5cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Include bibliographical references and index
610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Marketing
610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			School of Journalism and Mass Communication	School of Journalism and Mass Communication Library-UDSM	Directorate of Library Services (UDSM)	09/09/2024		SJMC HF5415.13.H468	0000001153	09/09/2024	09/09/2024	Book	Normal