Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam (Record no. 138998)

MARC details
000 -LEADER
fixed length control field 00624nam a22002057a 4500
001 - CONTROL NUMBER
control field 000000324062
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THS EAF HF5415.1255.T34M32
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mabada, Sophia
Relator term Author
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element UDSM
245 ## - TITLE STATEMENT
Title Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es Salaam
Name of publisher, distributor, etc. : University of Dar es Salaam,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xii, 63p.
Other physical details : ill.
Dimensions ; 30cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Dar es Salaam
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Tanzania
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses & Dissertation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     East Africana Collection Directorate of Library Services (UDSM) Dr. Wilbert Chagula Library 09/12/2024   THS EAF HF5415.1255.T34M32 000000324062 09/12/2024 09/12/2024 Theses & Dissertation No loan
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