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New rules of marketing and PR (Record no. 141569)

MARC details
000 -LEADER
fixed length control field	00624nam a22001937a 4500
001 - CONTROL NUMBER
control field	000000315935
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-470-54781-6
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1265.S393 2010
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	David Meerman Scott
Relator term	Author
245 10 - TITLE STATEMENT
Title	New rules of marketing and PR
Remainder of title	: how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey
Name of publisher, distributor, etc.	John &Wiley
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xxx,289p.
Other physical details	:Ill.
Dimensions	;23cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Social Sciences Collection	Directorate of Library Services (UDSM)	UDSM Library	10/08/2024		HF5415.1265.S393 2010	00000315935	10/08/2024	10/08/2024	Book	Normal