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The brand name development process for consumer goods (Record no. 141827)

MARC details
000 -LEADER
fixed length control field	00563nam a22001817a 4500
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	THS PAM QTO HD69.B7F53
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Feely, Finola
Relator term	Author
245 14 - TITLE STATEMENT
Title	The brand name development process for consumer goods
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Dublin city:
Name of publisher, distributor, etc.	University of Dublin City,
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	viii,80p.:
Other physical details	ill.;
Dimensions	30cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical reference<br/>Thesis: B.A (Business studies)
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertizing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Trade marks
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer goods
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Theses & Dissertation
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			East Africana Collection	Directorate of Library Services (UDSM)	Dr. Wilbert Chagula Library	10/11/2024		THS PAM QTO HD69.B7F53	000000305073	10/11/2024	10/11/2024	Theses & Dissertation	No loan