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Instructor's manual to accompany promotional strategy : (Record no. 53076)

MARC details
000 -LEADER
fixed length control field	00652nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	FCM HF5415.E53
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Engle, James F.
Relator term	Author
245 10 - TITLE STATEMENT
Title	Instructor's manual to accompany promotional strategy :
Remainder of title	managing the marketing communication process
250 ## - EDITION STATEMENT
Edition statement	5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Homewood, Illinois :
Name of publisher, distributor, etc.	Richard D. Irwin,
Date of publication, distribution, etc.	1983.
300 ## - PHYSICAL DESCRIPTION
Extent	vii,268p. :
Dimensions	28cm.
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C.
Relator term	Author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Warshaw, Martin R.
Relator term	Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			University of Dar es Salaam Business School (UDBS)	Directorate of Library Services (UDSM)	University of Dar es Salaam Business School	10/25/2023		FCM HF5415.E53	000000273809	10/25/2023	10/25/2023	Book	No loan