Marketing : (Record no. 53086)

MARC details
000 -LEADER
fixed length control field 00553nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number FCM HF5415.K458
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerr, John
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an environmental approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, New Jersey:
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1974.
300 ## - PHYSICAL DESCRIPTION
Extent vii,184p.:
Dimensions 23cm.
490 ## - SERIES STATEMENT
Series statement (Instructor's Manual)
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social aspects
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Littlefield, James E.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     University of Dar es Salaam Business School (UDBS) Directorate of Library Services (UDSM) University of Dar es Salaam Business School 10/25/2023   FCM HF5415.K458 000000273795 10/25/2023 10/25/2023 Book No loan
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