Marketing: concepts and strategies (Record no. 54268)

MARC details
000 -LEADER
fixed length control field 00512nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395962447
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.M37
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
245 #0 - TITLE STATEMENT
Title Marketing: concepts and strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Houghton Mifflin Company
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xx,876p
300 ## - PHYSICAL DESCRIPTION
Dimensions 26cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ill.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.