Marketing an integrated approach (Record no. 54400)
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000 -LEADER | |
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fixed length control field | 00534nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230524s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-06-044355-3 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | UDSM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | FCM HF5415.1.M3 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | McDaniel, Carl |
Relator term | Author |
245 10 - TITLE STATEMENT | |
Title | Marketing an integrated approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Harper and Row Publishers, |
Date of publication, distribution, etc. | 1979. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 544p.: |
Other physical details | ill.; |
Dimensions | 24cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references |
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Canada |
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Case studies |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Book |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
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Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 08/17/2023 | FCM HF5415.1.M3 | 000000296992 | 08/17/2023 | 08/17/2023 | Book | No loan |