Problems in marketing (Record no. 56018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000273786 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230524s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-060835-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FCM HF5415.P724 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Star, Steven H. |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Problems in marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | : McGraw-Hill, Inc., |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,851p. |
| Other physical details | : ill. |
| Dimensions | ; 25cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | (McGraw-Hill series in marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nancy J. Davis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christopher H. Lovelock |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | P. Shapiro Benson |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 11/21/2023 | FCM HF5415.P724 | 000000273786 | 11/21/2023 | 11/21/2023 | Book | No loan | |||||
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 11/21/2023 | FCM HF5415.P724 | 000000272652 | 11/21/2023 | 11/21/2023 | Book | No loan | |||||
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 11/21/2023 | FCM HF5415.P724 | 000000272651 | 11/21/2023 | 11/21/2023 | Book | No loan | |||||
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 11/21/2023 | FCM HF5415.P724 | 000000296763 | 11/21/2023 | 11/21/2023 | Book | No loan |