Ratings analysis: the theory and practice of audience research.

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Material type: Text

TextPublication details: Mahwah: Lawrence Erlbaum Associates Inc, 1999.Edition: 2nd edDescription: x,282p.: ill; 22.5cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Directorate of Library Services (UDSM)	School of Journalism and Mass Communication	SJMC HE8700.65.W42 (Browse shelf(Opens below))	Available		0000000682

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