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Essential guide to marketing planning
Material type:
TextPublication details: Harlow Pearson Education 2010Edition: 2nd edDescription: xxii,303p. :ill. ;24cmISBN: - 978-0-273-72576-3
- HF5415.13.W656 2010
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Collection | HF5415.13.W656 2010 (Browse shelf(Opens below)) | Available | 000000315898 |
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| HF5415.13.P542 Market-Led strategic change : a guide to tansforming the process of going to market | HF5415.13.R35 Marketing dynamics : theory and practice | HF5415.13.W656 Essential guide to marketing planning | HF5415.13.W656 2010 Essential guide to marketing planning | HF5415.13.W83 The marketing plan | HF5415.15.L44 Product management | HF5415.153B35 From concept to consumer : how to turn ideas into money |
Includes bibliographical references and Index
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