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Market - share analysis: evaluating competitive marketing effectiveness
Material type:
TextSeries: (International series in quantitative marketing)Publication details: Boston: Kluwer Academic Publishers, 1988Description: xv,279p.: ill.; 24cmISBN: - 0898382785
- HF5415.135.C66
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Collection | HF5415.135.C66 (Browse shelf(Opens below)) | Available | 000000446673 |
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| HF5415.13.W656 Essential guide to marketing planning | HF5415.13.W656 2010 Essential guide to marketing planning | HF5415.13.W83 The marketing plan | HF5415.135.C66 Market - share analysis: evaluating competitive marketing effectiveness | HF5415.135.C72 Strategic marketing | HF5415.135.D93 An analytic approach to marketing decisions | HF5415.15.L44 Product management |
Includes bibliographical references and index
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