Readings in marketing management
Material type: TextPublication details: Englewood Cliffs, New Jersey Prentice-Hall 1972Description: xv,457p. ill. 23cmSubject(s): LOC classification:- FCM HF5415.13.K65
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.13.K65 (Browse shelf(Opens below)) | Available | 000000268233 |
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FCM HF5415.13.K64 Marketing management : analysis, planning, and control | FCM HF5415.13.K64 Marketing management : analysis, planning, and control | FCM HF5415.13.K64 Marketing management : analysis, planning, and control | FCM HF5415.13.K65 Readings in marketing management | FCM HF5415.13.M32 Instructor's manual to accompany readings and cases in basic marketing | FCM HF5415.13.M34 Mclver : marketing for managers: the practical man's guide to a complex subject | FCM HF5415.13.M36 Marketing management: a text and guide |
Includes bibliographical references and index
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