Marketing: concepts and strategies
Material type: TextPublication details: Boston: Houghton Mifflin Company, 1994.Edition: 4th edDescription: xxxiv,726p.: ill.; 26cmISBN:- 0-395-96244-7
- FCM HF5415.M37
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Directorate of Library Services (UDSM) | Social Sciences Collection | HF5415.M37 (Browse shelf(Opens below)) | Available | 000000450192 | ||
Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.M37 (Browse shelf(Opens below)) | Available | 000000274103 | ||
Book | Directorate of Library Services (UDSM) | Social Sciences Collection | HF5415.M37 (Browse shelf(Opens below)) | Available | 000000449798 | ||
Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.13.D5 (Browse shelf(Opens below)) | Available | 000000224289 |
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No cover image available No cover image available | No cover image available No cover image available | |||||||
FCM HF5415.13.C45 Strategic marketing management: planning and control | FCM HF5415.13.C64 A collection of outstanding case in marketing management | FCM HF5415.13.C69 Supervisory skills in marketing | FCM HF5415.13.D5 Marketing: concepts and strategies | FCM HF5415.13.E3 Effective management for marketing | FCM HF5415.13.E54 Marketing principles : the management process | FCM HF5415.13.E54 Marketing principles : the management process |
Includes bibliographical references
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