Marketing research : text and cases
Material type: TextPublication details: Homewood, Illinois: Richard D. Irwin, 1977.Edition: 4th edDescription: xii,692p.: ill.; 24cmISBN:- 0-256-01838-3
- FCM HF5415.2.B65
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | UDSM Library | University of Dar es Salaam Business School (UDBS) | FCM HF5415.2.B65 (Browse shelf(Opens below)) | Available | 000000274832 |
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FCM HF5415.1.K5 Quantitative analysis for marketing management | FCM HF5415.1.M3 Marketing an integrated approach | FCM HF5415.1.N43 Marketing management and information : a new case approach | FCM HF5415.2.B65 Marketing research : text and cases | FCM HF5415.2.C74 Marketing research | FCM HF5415.2.G68 Research for marketing decision | FCM HF5415.2.K56 Exercises in marketing research |
Includes bibliographical references
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