Basic marketing : a managerial approach

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Material type: Text

TextSeries: (Irwin series in marketing); 4Publication details: Homewood, Illinois : Richard D. Irwin, 1987.Edition: 9th edDescription: xviii,749p. : ill. ; 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Directorate of Library Services (UDSM)	University of Dar es Salaam Business School (UDBS)	FCM HF5415.13.M369 (Browse shelf(Opens below))	Available		000000272744

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Previous	FCM HF5415.13.M321 Teacher's manual to accompany essentials of marketing	FCM HF5415.13.M368 Readings in basic marketing	FCM HF5415.13.M368 Readings in basic marketing	FCM HF5415.13.M369 Basic marketing : a managerial approach	FCM HF5415.13.N439 Cases in strategic marketing management	FCM HF5415.13.O38 Readings in marketing planning and forecasting	FCM HF5415.13.O38 Readings in marketing planning and forecasting	Next

Includes bibliography: p.696-714

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