Marketing research : text and cases
Material type:
TextPublication details: Homewood : R. D. Irwin, 1972.Description: xv,813p. : ill. ; 24cmSubject(s): LOC classification: - HF5415.2.B65 1972
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Special Reserve Collection | HF5415.2.B65 1972 (Browse shelf(Opens below)) | Available | 000000082506 | ||
| Book | UDSM Library | Social Sciences Collection | HF5415.2.B65 1972 (Browse shelf(Opens below)) | Available | 000000138240 |
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| HF5415.13.P542 Market-Led strategic change : a guide to tansforming the process of going to market | HF5415.13.R35 Marketing dynamics : theory and practice | HF5415.15.L44 Product management | HF5415.2.B65 1972 Marketing research : text and cases | HF5415.2.C7 The marketing research process | HF5415.2.C7 The marketing research process | HF5415.2.C7 The marketing research process |
Includes bibliographical references
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