Market segmentation as a strategy of corporate performance

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Material type: Text

TextPublication details: Dar es Salaam : University of Dar es Salaam, 1978Description: vi, 164p. : ill. ; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Theses & Dissertation	Directorate of Library Services (UDSM)	University of Dar es Salaam Business School (UDBS)	THS FCM HF5349.T3M7 (Browse shelf(Opens below))	Not for loan	000000267740
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HF5349.T3M7 (Browse shelf(Opens below))	Not for loan	000000017868
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HF5349.T3M7 (Browse shelf(Opens below))	Not for loan	000000381712

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	THS FCM HD62.7.T34M4 Factors influencing the establishments of quality management system in small and medium scale food processing enterprises in Tanzania : a case study of Dar es Salaam	THS FCM HD9787.R87 The applicability of the marketing concept in the Tanzanian environments: the case of footwear industry with reference to the Tanzania shoe company	THS FCM HE6161.T34S46 The impact of information communication (ICT) in competitiveness of postal services : the case of TPC	THS FCM HF5349.T3M7 Market segmentation as a strategy of corporate performance	THS FCM HF5549.5.P37K54 The role of ICT in enhancing firms performance evidence from CRDB bank Ltd	THS FCM HF5810.A3W65B92 Sensitivity of Tanzania women to gender role portrayals in advertising	THS FCM HG185.5.T34L87 Financing productive agriculture : the case of Dodoma region	Next

Bibliography: p.142-158
Thesis: MA- (Management & admini.) - University of Dar es Salaam

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