Isaac, Doreen <br/><br/>
The influence of price brand image and product quality on students' mobile phone purchasing decision in Tanzania 

 - xi. ; 39p. ;   ill. ;  30cm  
<br/><br/> Includes bibliographical references <br/>Thesis: MBA (Marketing) University of Dar es salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing<br/>Image<br/>Quality of products <br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HFS437.T34I73