TY  - BOOK
AU  - Isaac,Doreen
TI  - The influence of price brand image and product quality on students' mobile phone purchasing decision in Tanzania
AV  - THS EAF HFS437.T34I73 
KW  - Purchasing
KW  - Image
KW  - Quality of products
KW  - Tanzania
N1  - Includes bibliographical references 
Thesis: MBA (Marketing) University of Dar es salaam
ER  -