TY  - BOOK
AU  - Hiebert, Ray E.
AU  - Ungurait,Donald
AU  - Bohn,Thomas W.
TI  - Mass media: an introduction to modern communication
SN  - 0-679-30237-9
AV  - SJMC P90.H4793 
PY  - 1974///
CY  - New York
PB  - New Yorker Magazine Inc
KW  - Mass media
KW  - Mass communication
KW  - New York
N1  - Include bibliographical references and index
ER  -