TY  - BOOK
AU  - Merrill, John C.
AU  - John Lee, Edward Jay Friedlander
TI  - Modern Mass Media
SN  - 0-06-0444469-X
AV  - SJMC P90.M454 
PY  - 1990///
CY  - New York
PB  - Harper & Row, Publishers
KW  - Modern Mass Media
KW  - New York
N1  - Includes bibliographical references and index
ER  -