TY  - BOOK
AU  - Bitegeko,Arnold Alfred
TI  - An evaluation of marketing communication strategies: : the case study of stationery and printing
AV  - THS EAF HD9838.T34B57 
PY  - 2012///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Stationery trade
KW  - Printing industry
KW  - Marketing channels
N1  - Includes bibliographical references
Thesis: MBA (Markating)- University of Dar es Salaam
ER  -