Reichheld, Frederick F  <br/><br/>
The loyalty effect:   the hidden force behind growth profits and lasting value 

 - Boston:  Brain and company inc,  1996 
 - xii,323p.:  ill.;  24cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0 87584 448 0 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.5.R438