TY  - BOOK
AU  - Reichheld,Frederick F
TI  - The loyalty effect: : the hidden force behind growth profits and lasting value
SN  - 0 87584 448 0
AV  - HF5415.5.R438 
PY  - 1996///
CY  - Boston
PB  - Brain and company inc
KW  - Customer relations
KW  - Consumer satisfaction
KW  - Job satisfaction
KW  - Labor productivity
KW  - Loyalty
N1  - Includes bibliographical reference and index
ER  -