TY  - BOOK
AU  - Yaccato,Joanne Thomas
AU  - McSweeney,Sean
TI  - The gender intelligent retailer: : discover the connection between women consumers and business growth
SN  - 978-0-470-84102-0
AV  - HC79.C6T486 
PY  - 2008///
CY  - London
PB  - John Wiley & Sons
KW  - Women consumers
KW  - Target marketing
KW  - Marketing - Psychological aspects
KW  - Selling - Psychological aspects
N1  - Includes bibliographical reference and index
ER  -