Evaluation of promotional strategies for marketing tourism in Tanzania: a case study of tour operators in Dar es Salaam and Arusha
- Dar es Salaam: University of Dar es Salaam, 2006
- xiii,77p.: ill.; 30cm.
Includes bibliographical references Thesis: MBA (Marketing) - University of Dar es Salaam
Tourist trade Tour guides (Persons) Dar es Salaam Arusha Tanzania