TY  - BOOK
AU  - Broom, Glen M.
AU  - David, M. Dozier
TI  - Using research in public relations: applications to program management
SN  - 0-13-939166-5
AV  - SJMC HD59.B758 
PY  - 2002///
CY  - London
PB  - Prantice- Hall
KW  - Research
KW  - Public relations
KW  - Methodology
N1  - Include bibliographical references and indexes
ER  -