Remy, Kasikila Sylvester <br/><br/>
Evaluation of the effectiveness of marketing communication tools.    the case of selected banks in Tanzania 

 - Dar es Salaam.   : University of Dar es Salaam.  2012 
 - xix,86p.    : ill.    ; 30cm. 
<br/><br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing <br/>Banks and banking<br/> Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HG1616.M3T34R45