TY  - BOOK
AU  - Remy,Kasikila Sylvester
TI  - Evaluation of the effectiveness of marketing communication tools:   the case of selected banks in Tanzania
AV  - THS EAF HG1616.M3T34R45 
PY  - 2012///
CY  - Dar es Salaam.
PB  -  : University of Dar es Salaam.
KW  - Bank marketing
KW  - Banks and banking
KW  -  Tanzania
N1  - 
Includes bibliographical references
ER  -