TY  - BOOK
AU  - Govoni,Norman A
TI  - Dictionary of marketing communications 
SN  - 0-7619-2771-9
AV  - REF HF5412.G68 	 
PY  - 2004///
CY  - London 
PB  -  : Sage Publications, 
KW  - Marketing
KW  -  Communication in marketing
KW  -  Dictionaries
N1  - Includes bibliography
ER  -