TY  - BOOK
AU  - Hsia,H.J.
TI  - Mass communications research methods: a step-by-step approach
SN  - 9781138959521
AV  - SJMC P91.H75 
PY  - 1988///
CY  - Hillsdale, New Jersey
PB  - Lawrence Erlbaum Associates Inc
KW  - Mass communication
KW  - Research methods
KW  - Mass media research
KW  - Methodology
N1  - Include bibliographical references and index
ER  -