Lilien, Gary L. <br/><br/>
Marketing decision making   : a model-building approach  

 - Cambridge  : Harper and Low,   1983 
 - xiii,875p.  : ill.   ; 25cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing decision
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.135.L54