Piercy, Nigel F. <br/><br/>
Market-Led strategic change   : a guide to tansforming the process of going to market  

 - 4th ed. 
 - Oxford   : Elsevier,    2009 
 - xix,551p.  : ill.   ; 23cm. 
<br/><br/>Includes index<br/><br/> 
<br/><br/><label>ISBN: </label>978-1-85617-504-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.P542