TY  - BOOK
AU  - Piercy,Nigel F.
TI  - Market-Led strategic change:  : a guide to tansforming the process of going to market 
SN  - 978-1-85617-504-3
AV  - HF5415.13.P542 
PY  - 2009///
CY  - Oxford 
PB  - : Elsevier,  
KW  - Marketing management
N1  - Includes index


ER  -