TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media, literacy and culture
SN  - 0072981237
AV  - SJMC P90.B284 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Include bibliographical references and index
ER  -