De Fleur, Melvin L <br/><br/>
Theories of Mass Communication 

 - 3rd.ed 
 - New York :  David McKAY Company, Inc.  1975 
 - xv,281p.;  ill.;  20cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>679-30293-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication- Theories<br/>New York
<br/><br/><label>LC Class. No.: </label>SJMC HM258.D35