McQuail, Denis. <br/><br/>
McQuail's Mass communication theory. 

 - 5th ed. 
 - London:  SAGE,  2005. 
 - viii,616p.:  ill;  22.5cm 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412903721 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Audience<br/>Communication theories
<br/><br/><label>LC Class. No.: </label>SJMC P90.M35