TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's Mass communication theory
SN  - 9781412903721
AV  - SJMC P90.M35 
PY  - 2005///
CY  - London
PB  - SAGE
KW  - Audience
KW  - Communication theories
N1  - Include bibliographical references and index
ER  -