TY  - BOOK
AU  - Berger Aurthur Asa 
TI  - Media analysis techniques
SN  - 0-7619-1454-4
AV  - SJMC P91.B43 
PY  - 1998///
CY  - London
PB  - Sage Publication
KW  - Mass media - Methodology
KW  - mass media criticism
KW  - London
N1  - Includes bibliographical references and index
ER  -