TY  - BOOK
AU  - Berger Arthur Asa
TI  - Media analysis techniques
SN  - 0-8039-4361-X
AV  - SJMC P91.B43 
PY  - 1991///
CY  - London : 
PB  - Sage Publication
KW  - Mass media - methodology
KW  - Mass media criticism
KW  - London
N1  - Includes bibliographical references and index
ER  -