TY - BOOK AU - Graceana Kisenga TI - Investigation of product knowledge and social factors influencing the choice of textile products in Tanzania: : the case study of selected markets in Tanzania AV - THS EAF HF5415.33.T34K371 PY - 2010/// CY - :Dar es Salaam PB - University of Dar es Salaam, KW - Consumer behaviour Product knowledge KW - Marketing KW - Textile products KW - Textile industry KW - Tanzania N1 - Includes bibliographical referencesThesis: MBA (Marketing)-University of Dar es Salaam ER -