TY  - BOOK
AU  - R.L.Varshney
AU  - B. Bhattacharyya
TI  - International marketing management: : an Indian perspective
SN  - 81-8054-297-1
AV  - HF1416.V37 
PY  - 2005///
CY  - New Delhi
PB  - :Sultan Chand & Sons.
KW  - Export marketing
KW  -  Management,
KW  - Case studies
ER  -