Paul Copley <br/><br/>
Marketing communications management    : concepts and theories ,cases and practices 

 - Amstardam   : Elsevier  2004 
 - xii,433p.   : ill.   : 25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750652942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing