TY  - BOOK
AU  - Roat,Robert L.
TI  - The Rhetorics of popular culture: advertising, advocacy and entertainment
AV  - SJMC E169.12.R62 
PY  - 1987///
CY  - New York
PB  - Greenwood press
KW  - Popular culture
KW  - Popular music
KW  - Television drama
N1  - Include bibliographical references and index
ER  -