Myers, James H. <br/><br/>
Consumer behavior ad marketing management 

 - New York:  Houghton Mifflin Company,  1967. 
 - x,336p.  : ill.  ; 20cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>LC Class. No.: </label>HF5415.3.M9