TY  - BOOK
AU  - Myers,James H.
AU  - William H. Reynolds
TI  - Consumer behavior ad marketing management
AV  - HF5415.3.M9 
PY  - 1967///
CY  - New York
PB  - Houghton Mifflin Company
KW  - Consumers
N1  - Includes bibliographical references and index
ER  -