TY  - BOOK
AU  - Howard,John A.
TI  - Consumer behavior: : application of theory
SN  - 	0-07-03052-X
AV  - HF5415.3.H67 
PY  - 1977///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Consumers
N1  - Includes bibliographical references
ER  -