Kimaro, Haika Holden <br/><br/>
The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania  

 - Dar es Salaam    : University of Dar es Salaam,  2022. 
 - xii,55p. :  ill. ;   30cm. 
<br/><br/>Include Bibliographical reference,<br/>Thesis: Master of Business Administration - University of Dar es Salaam<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Mobile communication systems<br/>Consumers<br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF5826.T34K563