TY  - BOOK
AU  - Kimaro,Haika Holden
TI  - The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania 
AV  - THS EAF HF5826.T34K563 
PY  - 2022///
CY  - Dar es Salaam 
PB  -  : University of Dar es Salaam
KW  - Advertising
KW  - Mobile communication systems
KW  - Consumers
KW  - Tanzania
N1  - Include Bibliographical reference,
Thesis: Master of Business Administration - University of Dar es Salaam

ER  -